Paid Media: Google Ads
Objective
AutoPlumb wanted to increase online revenue through paid advertising while keeping ad spend efficient. The goal was to reach high-intent customers and generate a return of at least 2x the ad budget by advertising across Google’s platforms.
Results
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$292.2K in gross revenue
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$32.5K in total ad spend
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4.4% conversion rate
Return on ad spend: 9X
Email Marketing:
I managed a series of email campaigns for AutoPlumb focused on customer retention and sales growth. These included post-purchase thank you emails, upsell offers, and abandoned checkout/product browse recovery emails. Each campaign was tailored to re-engage customers, highlight key products, and encourage repeat purchases.
Local SEO: Google Business Profile
I use Google Business Profile posting to help businesses show up more consistently in local search and maps. By keeping profiles active with relevant, keyword-driven content, I help improve visibility and drive actions like calls, clicks, and direction requests.
